Maxwell, S., & Rius Brescó, J. M. (2019). International Marketing of Intangibles: The case of Software as a Service in Europe, the Middle East and Africa.
Chicago Style (17th ed.) CitationMaxwell, Spencer, and Josep Maria Rius Brescó. International Marketing of Intangibles: The Case of Software as a Service in Europe, the Middle East and Africa. 2019.
MLA (9th ed.) CitationMaxwell, Spencer, and Josep Maria Rius Brescó. International Marketing of Intangibles: The Case of Software as a Service in Europe, the Middle East and Africa. 2019.
Warning: These citations may not always be 100% accurate.