Marketing industrial conexión entre la estrategia, las relaciones y el aprendizaje
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Castellano |
| Published: |
México :
McGraw-Hill Interamericana
cop. 2007
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| Edition: | 3a ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005519299706719 |
| Item Description: | Trad. de la 3a. ed. de: Business marketing: connecting strategy, relationships, and learning |
|---|---|
| Physical Description: | xxvii, 682 p. : il.; 27 cm |
| Bibliography: | Bibliografia al final de cada capítol. Índex. Notes |
| ISBN: | 9789701061442 |
