Cita APA (7a ed.)

Till, B. D., & Heckler, D. (2009). The Truth about creating brands people love. FT Press.

Cita Chicago Style (17a ed.)

Till, Brian D., y Donna Heckler. The Truth About Creating Brands People Love. Upper Saddle River, N.J.: FT Press, 2009.

Cita MLA (9a ed.)

Till, Brian D., y Donna Heckler. The Truth About Creating Brands People Love. FT Press, 2009.