Cita APA (7a ed.)

Nagle, T. T., Hogan, J. E., & Zale, J. (2014). The Strategy and tactics of pricing: A guide to growing more profitably (5th ed. (Pearson new international edition).). Pearson education.

Cita Chicago Style (17a ed.)

Nagle, Thomas T., John E. Hogan, y Joseph Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed. (Pearson new international edition). Harlow: Pearson education, 2014.

Cita MLA (9a ed.)

Nagle, Thomas T., et al. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed. (Pearson new international edition). Pearson education, 2014.