Services marketing integrating customer focus across the firm
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London [etc.] :
McGraw-Hill Higher Education
2012
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| Edition: | 2nd European ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005489549706719 |
| Item Description: | Previous ed.: 2008 |
|---|---|
| Physical Description: | xxv, 559 p. : il. col. ; 27 cm |
| ISBN: | 9780077131715 |
