Cita APA (7a ed.)

Wilson, A. M. (2012). Services marketing: Integrating customer focus across the firm (2nd European ed.). McGraw-Hill Higher Education.

Cita Chicago Style (17a ed.)

Wilson, Alan M. Services Marketing: Integrating Customer Focus Across the Firm. 2nd European ed. London [etc.]: McGraw-Hill Higher Education, 2012.

Cita MLA (9a ed.)

Wilson, Alan M. Services Marketing: Integrating Customer Focus Across the Firm. 2nd European ed. McGraw-Hill Higher Education, 2012.