The Business of events management
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston :
Pearson Education
2014
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005439949706719 |
Tabla de Contenidos:
- Event management : an introduction / John Beech
- The dimensions of event management / Robert Kaspar
- Theories and models in event management / Sebastian Kaiser
- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser
- The business of corporate events / Rob Davidson
- Managing people and the role of volunteers / Terri Byers and Samantha Gorse
- Marketing and destination branding / Martina Lettner and Rick Burton
- Financing events / Martin Schnitzer
- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike
- Sustainable event management / Cheryl Mallen and Chris Chard
- Events, the law and risk management / Dominik Kocholl
- Event operations and project management / Martin Egger and Helmut Lux
- Events and new media technologies / Lukas Rossler
- The event life cycle / Robert Kaspar
- The role of sports and event venues / Louise Bielzer
- Economic impact evaluation of events / Norbert Schutte
- Events management and the hospitality industry / Stefan Walzel
- Creating and designing events / Hilary S. Carty
- Events in public spaces / Gernot Wolfram and Claire Burnill
- Events as sponsorship investment / Ariane Bagusat
- Trends in event management / Andreas Reiter.
