Cita APA (7a ed.)

Jones, J. P. (1999). The Advertising business: Operations, creativity, media planning, integrated communications. Sage Publications.

Cita Chicago Style (17a ed.)

Jones, John Philip. The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. Thousand Oaks, Calif.: Sage Publications, 1999.

Cita MLA (9a ed.)

Jones, John Philip. The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. Sage Publications, 1999.