Peter, J. P., & Donnelly, J. H. (2000). Marketing management: Knowledge and skills (6th ed.). MacGraw-Hill-Irwin.
Chicago Style (17th ed.) CitationPeter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 6th ed. Boston: MacGraw-Hill-Irwin, 2000.
MLA (9th ed.) CitationPeter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 6th ed. MacGraw-Hill-Irwin, 2000.
Warning: These citations may not always be 100% accurate.