Cita APA (7a ed.)

Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). Irwin/McGraw-Hill.

Cita Chicago Style (17a ed.)

Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

Cita MLA (9a ed.)

Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Irwin/McGraw-Hill, 2000.