APA (7th ed.) Citation

Gilligan, C., & Wilson, R. M. S. (2009). Strategic marketing planning (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Gilligan, Colin, and R. M. S. Wilson. Strategic Marketing Planning. 2nd ed. Oxford: Butterworth-Heinemann, 2009.

MLA (9th ed.) Citation

Gilligan, Colin, and R. M. S. Wilson. Strategic Marketing Planning. 2nd ed. Butterworth-Heinemann, 2009.