Publicidad y comunicación integral de marca

Bibliographic Details
Main Author: O'Guinn, Thomas C. (-)
Other Authors: Allen, Chris T., Semenik, Richard J.
Format: Book
Language:Castellano
Published: México, D.F. [etc.] : International Thompson cop. 2004
Edition:3a ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005200019706719
Description
Physical Description:XXXVII, 757 p. : il.; 27 cm
Bibliography:Índex. Glossari
ISBN:9789706862808