Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New Jersey :
John Wiley and sons
cop. 2005
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| Colección: | Adweek books
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005180839706719 |
