Holistic retail design reshaping shopping for the digital era
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Frame Publishers
2015
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005078389706719 |
Tabla de Contenidos:
- Conté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design
- Strategy market: competitive and communicative strategies for retail archetypes
- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation
- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging
- Digital : Web/Devices
- Media : Advertising/Editorial
- Event : Event/Promotions
- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo
