Cita APA (7a ed.)

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Wiley.

Cita Chicago Style (17a ed.)

McDonald, Malcolm, y Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, [etc.]: Wiley, 2011.

Cita MLA (9a ed.)

McDonald, Malcolm, y Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Wiley, 2011.