APA (7th ed.) Citation

Stewart Domènech, G., & Gurses, K. (2014). Generation Y: Exploring consumer behavior and marketing trends.

Chicago Style (17th ed.) Citation

Stewart Domènech, Georgia, and Kerem Gurses. Generation Y: Exploring Consumer Behavior and Marketing Trends. 2014.

MLA (9th ed.) Citation

Stewart Domènech, Georgia, and Kerem Gurses. Generation Y: Exploring Consumer Behavior and Marketing Trends. 2014.

Warning: These citations may not always be 100% accurate.