Brand asset management driving profitable growth through your brands
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
San Francisco :
Jossey-Bass
2002
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004896639706719 |
| Physical Description: | xvi, 265 p. : il. ; 23 cm |
|---|---|
| Bibliography: | Índex |
| ISBN: | 9780787963941 |
