APA (7th ed.) Citation

Davis, S. M. (2002). Brand asset management: Driving profitable growth through your brands. Jossey-Bass.

Chicago Style (17th ed.) Citation

Davis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. San Francisco: Jossey-Bass, 2002.

MLA (9th ed.) Citation

Davis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass, 2002.