Cita APA (7a ed.)

Higgins, D., Bernbach, W., Burnett, L., Gribbin, G., Ogilvy, D., & Reeves, R. (1975). The Art of writing advertising: : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC business books.

Cita Chicago Style (17a ed.)

Higgins, Dennis, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, y Rosser Reeves. The Art of Writing Advertising: : Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. Lincolnwood: NTC business books, 1975.

Cita MLA (9a ed.)

Higgins, Dennis, et al. The Art of Writing Advertising: : Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC business books, 1975.