APA (7th ed.) Citation

Steel, J. (1998). Truth, lies and advertising: The art of account planning. John Wiley & sons.

Chicago Style (17th ed.) Citation

Steel, Jon. Truth, Lies and Advertising: The Art of Account Planning. New York: John Wiley & sons, 1998.

MLA (9th ed.) Citation

Steel, Jon. Truth, Lies and Advertising: The Art of Account Planning. John Wiley & sons, 1998.