Market-led strategic change transforming the process of going to market
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston ; London :
Elsevier/Butterworth-Heinemann
2009
|
| Edition: | 4th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004847949706719 |
| Physical Description: | xix, 551 p. : col. ill. ; 25 cm |
|---|---|
| Bibliography: | Referències bibliogràfiques. Índex |
| ISBN: | 9781856175043 |
