Cita APA (7a ed.)

Sullivan, L. (1998). Hey, Whipple, squeeze this: : a guide to creating great ads. John Wiley and sons.

Cita Chicago Style (17a ed.)

Sullivan, Luke. Hey, Whipple, Squeeze This: : A Guide to Creating Great Ads. New York [etc.]: John Wiley and sons, 1998.

Cita MLA (9a ed.)

Sullivan, Luke. Hey, Whipple, Squeeze This: : A Guide to Creating Great Ads. John Wiley and sons, 1998.