Selling the invisible a field guide to modern marketing

Bibliographic Details
Main Author: Beckwith, Harry (-)
Format: Book
Language:Inglés
Published: New York : Warner Books cop. 1997
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004845809706719
Description
Physical Description:xx, 252 p. ; 20 cm
Bibliography:Bibliografia (p. 246-250)
ISBN:9780446520942