Eating the big fish how challenger brands can compete against brand leaders
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
Wiley & Sons
1999
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004844459706719 |
| Physical Description: | 286 p. : il.; 24 cm |
|---|---|
| ISBN: | 9780471242093 |
