Cita APA (7a ed.)

Morgan, A. (1999). Eating the big fish: How challenger brands can compete against brand leaders. Wiley & Sons.

Cita Chicago Style (17a ed.)

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. New York [etc.]: Wiley & Sons, 1999.

Cita MLA (9a ed.)

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. Wiley & Sons, 1999.