Cita APA (7a ed.)

Crawford, F. A., & Mathews, R. (2001). The myth of excellence: Why great companies never try to be the best at everything. Random House International ; Hi Marketing.

Cita Chicago Style (17a ed.)

Crawford, Frederick A., y Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. New York : London: Random House International ; Hi Marketing, 2001.

Cita MLA (9a ed.)

Crawford, Frederick A., y Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. Random House International ; Hi Marketing, 2001.