APA (7th ed.) Citation

Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. Wiley.

Chicago Style (17th ed.) Citation

Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken, N.J.: Wiley, 2010.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing 3.0: From Products to Customers to the Human Spirit. Wiley, 2010.