Cita APA (7a ed.)

Burns, A. C., & Bush, R. F. (2000). Marketing research (3rd ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. 3rd ed. Upper Saddle River, N.J.: Prentice Hall, 2000.

Cita MLA (9a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. 3rd ed. Prentice Hall, 2000.