Cita APA (7a ed.)

Anderson, C. H., & Vincze, J. W. (2000). Strategic marketing management: Meeting the global marketing challenge. Houghton Mifflin.

Cita Chicago Style (17a ed.)

Anderson, Carol H., y Julian W. Vincze. Strategic Marketing Management: Meeting the Global Marketing Challenge. Boston: Houghton Mifflin, 2000.

Cita MLA (9a ed.)

Anderson, Carol H., y Julian W. Vincze. Strategic Marketing Management: Meeting the Global Marketing Challenge. Houghton Mifflin, 2000.