Entrepreneurship successfully launching new ventures
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston :
Pearson/Prentice Hall
2012
|
| Edición: | Fourth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004694139706719 |
Tabla de Contenidos:
- Introduction to entrepreneurship
- Recognizing opportunities and generating ideas
- Feasibility analysis
- Writing a business plan
- Industry and competitor analysis
- Developing an effective business model
- Preparing the proper ethical and legal foundation
- Assessing a new venture's financial strength and viability
- Building a new-venture team
- Getting financing or funding
- Unique marketing issues
- The importance of intellectual property
- Preparing for and evaluating the challenges of growth
- Strategies for firm growth
- Franchising.
