Entrepreneurial small business
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Irwin
2011
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| Edición: | 3rd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004693549706719 |
Tabla de Contenidos:
- Part One: Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1 Small Business: Its Opportunities and Rewards Chapter 2 Small Business Ethics: A Key to Long-Term Success Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility Appendix: A Sample Feasibility Study: Pet Elan Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7 Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly Appendix: Example Cover Letter and Re;sume; Part Two: Marketing in the Small Business Chapter 9 Small Business Marketing: Product and Pricing Strategies Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market Chapter 11 Small Business Distribution and Location Chapter 12 Marketing Plans: Saying How Youll Get Sales Appendix: A Marketing Plan: PizzMo Part 3: Cash, Accounting, and Finance in the Small Business Chapter 13 Small Business Accounting: Projecting and Evaluating Performance Chapter 14 Cash: Lifeblood of the Business Appendix: Completing a Bank Reconciliation Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts Chapter 16 Assets: Inventory and Operations Management Chapter 17 Small Business Protection: Risk Management and Insurance Appendix: Economic Order Quantity Appendix: Time Value of Money and Discounted Cash Flow Analysis Part 4: Management and Organization in the Small Business Chapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19 Human Resource Management: Small Business Considerations Chapter 20 Achieving Success in the Small Business.
