Marketing de boca en boca [cómo crear el rumor que multiplica las ventas]

Bibliographic Details
Main Author: Rosen, Emanuel (-)
Format: Book
Language:Castellano
Published: Barcelona [etc.] : Javier Vergara 2001
Series:Vergara business
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004681609706719
Description
Item Description:Tít. orig.: The anatomy of Buzz
Physical Description:305 p. : il. ; 25 cm
Bibliography:Bibliografia p. 287-294. Índex
ISBN:9789501522020