Cita APA (7a ed.)

Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Osterwalder, Alexander, Yves Pigneur, y Tim Clark. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: John Wiley & Sons, 2010.

Cita MLA (9a ed.)

Osterwalder, Alexander, et al. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.