Sponsorship for a return on investment
"This text provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, ar...
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann
2007
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| Materias: | |
| Acceso en línea: | to access electronic resource |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004630839706719 |
Tabla de Contenidos:
- Introduction; Chapter One: Overview and historical emergence of Sponsorship; Chapter Two: Integrated marketing communications; Chapter Three: Sponsorship A Communications Tool; Chapter Four: Types of Sponsorship; Chapter Five: Rights, Assets and Inventory; Chapter Six: Developing Sponsorship Programmes; Chapter Seven: Developing Sponsorship Agreements; Chapter Eight: Selling Sponsorship; Chapter Nine: Rights Exploitation; Chapter Ten: The success of Sponsorship; Chapter Eleven: Evaluation; Chapter Twelve: Sponsorship in the Sports Industry; Chapter Thirteen: Sponsorship for Public Sector Leisure Services; Chapter Fourteen: Sponsorship for Private Sector Leisure Provision; Chapter Fifteen: Contemporary Issues.
