Sponsorship for a return on investment
"This text provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, ar...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann
2007
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| Acceso en línea: | to access electronic resource |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004630839706719 |
