Cita APA (7a ed.)

Kotler, P. (1967). Marketing management: Analysis, planning, and control. Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, N.J.: Prentice-Hall, 1967.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice-Hall, 1967.