Cita APA (7a ed.)

Simon, H., Bilstein, F. F., & Luby, F. (2006). Manage for profit, not for market share: A guide to greater profits in highly contested markets. Harvard Business School Press.

Cita Chicago Style (17a ed.)

Simon, Hermann, Frank F. Bilstein, y Frank Luby. Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets. Boston: Harvard Business School Press, 2006.

Cita MLA (9a ed.)

Simon, Hermann, et al. Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets. Harvard Business School Press, 2006.