Fidelizar al cliente marketing, Internet e imagen de marca

Bibliographic Details
Main Author: Lehu, Jean-Marc (-)
Format: Book
Language:Castellano
Published: Barcelona [etc.] : Paidós cop. 2001
Series:Paidós empresa ; 88
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004604269706719
Description
Item Description:Tít. orig.: La fidélisation-client
Physical Description:379 p. : taules ; 22 cm
Bibliography:Bibliografia p. 331-360. Índexs