International marketing

Bibliographic Details
Main Author: Cateora, Philip R. (-)
Other Authors: Graham, John L., Gilly, Mary C.
Format: Book
Language:Inglés
Published: Boston [etc.] : McGraw-Hill/Irwin cop. 2009
Edition:14th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004509379706719
Description
Item Description:Índex
Physical Description:XXXI, 711 p. : il., gràf., fot. col. ; 28 cm
Bibliography:Bibliografia
ISBN:9780073380988