APA (7th ed.) Citation

Chernev, A., & Kotler, P. (2009). Strategic marketing management (5th ed.). Cerebellum Press.

Chicago Style (17th ed.) Citation

Chernev, Alexander, and Philip Kotler. Strategic Marketing Management. 5th ed. Chicago: Cerebellum Press, 2009.

MLA (9th ed.) Citation

Chernev, Alexander, and Philip Kotler. Strategic Marketing Management. 5th ed. Cerebellum Press, 2009.