Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio management for new products (2nd ed.). Perseus.
Cita Chicago Style (17a ed.)Cooper, Robert G., Scott J. Edgett, y Elko J. Kleinschmidt. Portfolio Management for New Products. 2nd ed. Cambridge, MA: Perseus, 2001.
Cita MLA (9a ed.)Cooper, Robert G., et al. Portfolio Management for New Products. 2nd ed. Perseus, 2001.
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