Tourism and tourist promotion around the world a linguistic and socio-cultural perspective
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Lecce :
Università del Salento
2013
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| Subjects: | |
| Online Access: | Accés lliure |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004458509706719 |
Table of Contents:
- The Promotion of tourism in Spain. From Stereotype to brand image / F.L. Bahena. The development of the tourist imagery of Brazil in between stereotypes and clichés / G. de Rosa. Towards alternative forms of tourism. The Polish experience / A.F. De Carlo. Prospects and Problems of Jewish Tourism in Apulia / F. Lelli. Soft skills in tourist promotion for the Chinese market / M. Sportelli. A journey to Portugal. The official tourist promotion of Turismo de Portugal / A. Zuliani. Treading lightly on the Earth. Metaphorical frames in the discourse of ecotourism / C. Spinzi. Linguistic notes on French music tourism. The case of La Fugue website / G. D'Andrea. Describing through the five senses. A contrastive socio-cultural and linguistic analysis of Italian and British tourist websites / E. Manca
