Cita APA (7a ed.)

Cooper, A. (2000). How to plan advertising (Repr. of the 2nd ed. of 1997.). Cassell.

Cita Chicago Style (17a ed.)

Cooper, Alan. How to Plan Advertising. Repr. of the 2nd ed. of 1997. London: Cassell, 2000.

Cita MLA (9a ed.)

Cooper, Alan. How to Plan Advertising. Repr. of the 2nd ed. of 1997. Cassell, 2000.