APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (8th ed., global edition.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 8th ed., global edition. Harlow: Pearson Education Limited, 2018.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 8th ed., global edition. Pearson Education Limited, 2018.