Passion branding : harnessing the power of emotion to build strong brands

Bibliographic Details
Main Author: Duffy, Neill (-)
Other Authors: Hooper, Jo
Format: Book
Language:Inglés
Published: Chichester : John Wiley & Sons 2003
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004428359706719
Description
Item Description:Índex
Physical Description:XIII, 249 p. : il., gráf. ; 24 cm
ISBN:9780470850527