Winning at new products creating value through innovation

Bibliographic Details
Main Author: Cooper, Robert G. (-)
Format: Book
Language:Inglés
Published: New York : Basic Books 2011
Edition:4th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004394479706719
Description
Item Description:Índex
Physical Description:XV, 391 p. : taules, gràf. ; 24 cm
Bibliography:Bibliografia
ISBN:9780465025787