Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid [etc.] :
McGraw-Hill
DL 2000
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| Series: | Serie McGraw-Hill de management
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004381759706719 |
| Item Description: | Reimpressions: 2002 Índex Tít. orig.: The 22 immutable laws of branding |
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| Physical Description: | XI, 192 p. ; 22 cm |
| ISBN: | 9788448126797 |
