APA (7th ed.) Citation

Scott, D. M. (2007). The New rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly. Wiley.

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. Hoboken: Wiley, 2007.

MLA (9th ed.) Citation

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly. Wiley, 2007.