Consumer co-creation on social networking websites for new product development, in FMCG categories understanding the motivations of participants
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
2013
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004322089706719 |
| Notas: | Master of Research in Management Sciences |
|---|---|
| Descripción Física: | 76 f. ; 30 cm |
