APA (7th ed.) Citation

Vivian, J. (1997). The media of mass communication (4th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Vivian, John. The Media of Mass Communication. 4th ed. Boston: Allyn and Bacon, 1997.

MLA (9th ed.) Citation

Vivian, John. The Media of Mass Communication. 4th ed. Allyn and Bacon, 1997.